Pay-Per-Call is part and parcel of a much larger mechanism in the marketing space — Performance Marketing. In order to understand the value and functionality of Pay-Per-Call, you need to understand how Performance Marketing works and how it gives your business an advantage in a mobile, multi-channel world. One way to think of Performance Marketing is how traditional display ads come to life. This real-time engagement and interactivity provides a lot of advantages to businesses, including:

• Higher quality leads
• Precision targeted advertising
• More conversions
• More motivated end users
• More revenue

Our custom campaigns achieve best in class results by delivering exclusive, high intent inbound calls generated from search, social media, display ads, form fills, offline and streaming media.

• Google Call-Only and Microsoft (Bing) Call-Extension ads – Paid search generated high-intent consumers ready to take action now.
• Facebook Call-to-Action ads – various click-to-call ad formats are used to scale inbound call volume through the mass reach of the Facebook network.
• Online Display ads – banner and text copy pay-per-call ads are placed in online display networks to generate inbound phone calls.
• Opt-in Email Lists – phone number based ads are delivered to consumers via opt-in email consumer databases.
• Lead-to-Call Transfer – Real-time, IVR screened inbound calls are auto generated when a consumer submits an online form fill.
• Screened Call Transfers – Inbound screened calls are generated by TCPA compliant USA based call centers.
• TV / Radio / OTT ads – LCN utilizes offline media to drive high quality inbound calls. Branded and non-branded ads are available.